For property developers and housebuilders

One 3D model. Every visual your presales campaign needs.

Turn plans into coordinated exterior renders, interiors, site plans, floor plans, 360 virtual tours and a launch film — with a defined scope, milestones and revision process.

  • We usually reply the same working day
  • 3 revision rounds included
  • Your files stay confidential
The same plot with the completed residential building, landscaping and parking rendered in placeAerial photograph of the empty, staked-out plot between existing houses
Plot today / launch render

The buying moment

Your launch needs more than one beautiful image.

Sales teams need a consistent project story across the website, brochure, listings and investor deck. Building every asset separately creates delays, mismatched materials and repeated modelling cost.

  • 01

    The launch date is fixed

    Brochure, portal listings and the sales suite all need images on the same day, from the same model.

  • 02

    Several unit types

    Every apartment type needs its own plan and interior without paying for the base model twice.

  • 03

    Suppliers that don't match

    Exteriors from one studio, plans from another and a film from a third rarely look like one project.

The system

Build the model once. Use it across the campaign.

Start with the development model, then reuse it for exteriors, interiors, site context, unit plans, 360 views and film.

  1. Exterior render of a residential building from the development model

    01Exterior

  2. Interior render of a living room with a kitchen island

    02Interior

  3. 3D site plan — aerial view of a residential complex with shared space and parking

    03Site plan

  4. 3D floor plan of an apartment with furniture and materials

    04Floor plan

  5. Frame from a 360 panorama of a residential building

    05360 tour

  6. Frame from an architectural animation of a residential development

    06Launch film

Coordination

One visual language from the first exterior to the last plan.

Camera positions, materials and lighting are approved once and carried through every output, so the brochure, the portal listing and the investor deck read as one project.

  • Clay views and camera positions approved before detailed production
  • Shared material and lighting references across exteriors and interiors
  • Named revision rounds with one consolidated comment set per round
Aerial render of a residential development with landscaping and access roads

Unit types and phases

Repeated elements are scoped once and priced once.

The base model, repeated unit types and later phases are listed separately in the estimate, so reuse is visible in the price and later phases start from an existing scene.

  • First unit type at full scope, repeated types as variants
  • Construction-phase and seasonal views from the same site model
  • Delivery in agreed batches for multi-phase launches
3D aerial site plan of a residential complex — buildings, parking and plot landscaping2D site plan of a residential complex — layout of buildings, parking, greenery and amenities
Site plan / 3D site plan

Deliverables

A coordinated visual system for presales.

Six output types from one model. Each one is scoped by count and format in the estimate.

See the work
Photorealistic exterior render of a residential building
Exterior render

Exterior hero views

The facade, the approach and the street context from approved camera positions.

Interior render of a kitchen with pendant lights and a stone countertop
Interior render

Representative interiors

One furnished interior per unit type, styled to the target buyer.

3D aerial site plan of a residential complex
3D site plan

Aerial and site plan

The whole plot with buildings, access, parking and landscaping in one view.

3D floor plan of an apartment with furniture and materials
Floor plans

2D and 3D floor plans

Unit plans buyers read without labels — furnished, coloured and to scale.

Frame from a 360 panorama of a family house
360 virtual tour

360 virtual tours

Panoramic points inside the unit and around the site for the sales suite and the web.

Frame from an architectural animation of a residential development
Architectural animation

Launch film and crops

A short film plus web, portal and social crops from the same scene.

Work

From approved plans to a launch set.

Input on the left, delivered output on the right. Drag or hover to compare. Ask for a complete case walkthrough with scope and timeline in your estimate review.

The completed residential building rendered onto the same plotAerial photograph of the empty, staked-out plot
Plot / render

Plot photograph → aerial render

The development on its plot, before construction starts.

The drone photograph of the staked-out plot is the input. The building, landscaping and parking are modelled and lit to the photograph, so the sales material shows the real street.

Input
Drone photo, plans, elevations
Output
Aerial hero view, dusk lighting
Reuse
Same model for exteriors and site plan
3D site plan — aerial view of the residential complex with buildings, shared space and parkingBlack-and-white technical 2D site plan of a residential complex with building positions
2D plan / 3D site plan

2D site plan → 3D site plan

The site plan buyers and planners read at a glance.

The technical 2D site plan is rebuilt as terrain, buildings, roads and planting. Construction phases and seasonal variants come from the same scene.

Input
2D site plan, building heights
Output
3D site plan, first aerial view
Next angle
From the same scene at a lower rate

Packages

Three starting scopes. One production lead.

Pick the closest scope, upload the plans and we confirm counts, formats and the timeline before production starts.

  • Presales Essentials

    from $3,319

    Indicative starting scope. The final price and timeline follow a review of your files.

    • 2 exterior views
    • 4 representative interiors
    • 1 site plan
    • Up to 2 floor plans
    • Web and print exports
    • 3 revision rounds

    Best for: A smaller project or an early sales phase.

  • Sales Suite

    Main scope

    from $7,879

    Indicative starting scope. The final price and timeline follow a review of your files.

    • 3 exterior views
    • 8 interiors
    • Site plan
    • Up to 6 unit or floor plans
    • 3 × 360 points
    • Campaign crops
    • Named project lead

    Best for: The main scope for a multi-unit or community project.

  • Launch Campaign

    from $13,129

    Indicative starting scope. The final price and timeline follow a review of your files.

    • 4 exterior views
    • 10 interiors
    • Site plan
    • Up to 8 plans
    • 6 × 360 points
    • 30 s launch film with 15 s and 6 s cutdowns
    • Full delivery matrix

    Best for: A premium or multi-phase launch.

Prices are shown in your local currency where supported; invoices are issued in EUR by White Rook DOO. Timelines differ by package and are confirmed after the file review. For large masterplans ask for a custom multi-phase programme.

Process

Five steps from files to campaign formats.

  1. 01

    Send the project files

    Upload plans, elevations, reference imagery, the unit schedule and the intended launch date.

  2. 02

    Receive a scope and timeline

    We confirm deliverables, dependencies, milestones, review owners and the proposed schedule before production starts.

  3. 03

    Approve cameras and visual direction

    Review clay views, camera positions and reference direction before detailed production.

  4. 04

    Review coordinated drafts

    Comment on the exterior, interior, site and plan set through named revision rounds.

  5. 05

    Receive every campaign format

    Download approved assets for web, print, listing portals, presentations and paid media.

Before you send files

What developers ask before they commit.

  • Accuracy

    Views are built from your plans and elevations. Camera positions and materials are approved on clay views before rendering, so what sales shows is what planning approved.

  • Confidentiality

    Files are used only to produce the agreed scope. NDA terms, access and file retention are agreed before any transfer.

  • Capacity

    Large packages are delivered in agreed batches with a named project lead. The schedule is set per milestone, not as one distant deadline.

  • Consistency

    One model, one material library and one lighting setup feed every output. The brochure and the portal listing never disagree.

FAQ

Developer questions

The answers below describe how a scoped developer project runs. Anything specific to your site goes into the estimate.

What do you need to prepare an estimate?

Plans, elevations, a short description of the development, the outputs you need and the target launch date. If the design is still moving, tell us which decisions remain open.

Can one model support several apartment types and phases?

Yes. We scope the base model, repeated elements, unique unit types and later phases separately, so reuse is visible in the estimate.

How are timelines agreed?

After reviewing the files we provide milestones for cameras, first drafts, revision rounds and final delivery. Large packages are delivered in agreed batches.

How many revisions are included?

3 revision rounds are included unless the approved scope or design changes. The estimate defines what counts as a revision and what requires a scope change.

Can you supply web and print files?

Yes. The delivery matrix can include high-resolution print masters, web versions, listing-portal files, social crops and video formats.

Can you work under an NDA?

Yes. Confidentiality requirements, access and file retention should be agreed before files are transferred.

Do you issue business invoices?

Yes. Elegant Render operates through White Rook DOO. The estimate states the invoicing entity, the EUR amount and the applicable tax treatment before approval.

Scoped estimate

Send the plans. Get a scope and timeline.

No obligation. We usually reply the same working day with next questions or a scoped review.

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By submitting this form you agree that we process your details to prepare a response.

No obligation. We usually reply the same working day with next questions or a scoped review.

One model. Every presales visual. One scoped estimate.

Upload the plans and we come back with counts, formats and a timeline — usually the same working day.